The best way to involve people in your programs is by creating events. WordPress supporters have created many nice plugins that allow to create events. We have adopted one and made it a little bit more efficient by creating independent DB fields for every event. The plugin has an easy-to-use interface integrated in the post editor. Furthermore, we have taken advantage of the WordPress Taxonomies to create a classification by London Area, so that every London area will display all the articles related to it.
The original theme has been currently modified.